12 Free Influencer Outreach Templates - Email & Direct Message

Reaching out to influencers can be scary if you've never done it before!

Don't worry - we've got you covered with these 12 free influencers templates that should work for you, no matter your industry.

First let's break down what makes a good outreach template.

Best Practices For Influencer Outreach

Regardless of what you sell or your industry, there are some guidelines you should follow to make sure you get noticed.

Keep it short & sweet

Your first message should be quick and to the point.

People are busier than ever, and most influencers don't have time to read the whole history of your company.

It's important to get to the point as soon as possible, otherwise your message is going straight into the trash can.

You should be able to read your message in 30 seconds.

Find common ground

If you're able to find something in common with the influencers, be sure to mention it.

Did you go to the same school? Grow up in the same city?

Or maybe they have similar hobbies or interest as you.

This is the best way to personalize your message and make the influencers feel like an individual, not just another account you're spamming.

You don't want your message to seem like it was sent by a bot!

Have a nice profile or website

Before responding, most people will check out the profile or the website of the person that messaged them.

If you're messaging on a platform like Instagram, make sure your profile looks good!

Think about it - would you respond to an account with 0 posts and an empty profile?

This also lets the influencers know you're not a bot.

Make sure the content on your profile or website is something you're proud of.

Call to action

Be direct about what action you want the influencers to take.

Most of the times you want them to reply to your message so you can send them the registration link.

Make sure to include this near the end of your message.

Remember to follow up

Messages and emails can get lost.

It's best to follow up at least 3 times before giving up on a lead.

Obviously if they respond and say they're not interested, do not continue to message them.

Leave a couple of days between each follow up message or email.

Warm Outreach Templates For Email Or Direct Messages

Warm outreach is when you contact people who have interacted with your brand.

That means either they're already a customer or they've interacted on one of your social media posts.

Warm outreach usually has a much higher conversion rate.

Warm Outreach Template For Customer #1

You can use this template for an existing customer.

Subject: Earn $ for sharing your experience

Hi [customer name],

I saw you recently purchased [name of product]. I hope you enjoy [the product] and how it [describes benefit].

We're looking for influencers and saw your [profile, blog, etc]. I think you'd be an awesome fit for us.

All of our influencers get commissions on every sale with their discount code and also [describe other benefits].

If you're interested in learning more, please reply to this [email/message].

Best,
[Your name]
[Your title]

Warm Outreach Template For Commenter #2

You can use this template for someone who has commented on your social media post.

Subject: Posts for $

Hi [name of prospect],

I saw you recently commented on our [describe post] and checked out your profile.

I see you also enjoy [find common ground] and think you'd be a good fit for us as a brand ambassador.

As a brand ambassador, you'd earn [commission rate] on every sale with your unique discount code.

If you're interested in learning more, please reply to this [email/message].

Best,
[Your name]
[Your title]

Warm Outreach Template For Liker #3

You can use this template for someone who has recently liked one of your social media posts.

Subject: We like you

Hi [name of prospect],

I saw you recently liked our post on [describe post] and checked out your profile.

I really liked how your profile [describe their profile] and I'd think you'd be a great brand ambassador for our company.

Our company focuses on [describe company mission and values].

All our brand ambassadors earn [commission rate] on every sale with your unique code.

If you're interested, please reply to this [email/message].

Best,
[your name]
[your title]

Warm Outreach Template for Reviewer #4

You can use this template for someone who has written a review about your product.

Subject: Awesome review :)

Hi [name of reviewer],

I saw your review that you about [your product]. I really enjoyed it and think you'd be an awesome brand ambassador for us.

Our brand ambassadors earn [commission rate] on every sale generated with their unique discount.

If you're interested in learning more, please reply to this [email/message].

Best,
[your name]
[your title]

Warm Outreach Template for Follower #5

Subject: Follower to ambassador?

Hi [name of follower],

Saw you just followed our account and so I checked your profile out. Love the [describe the content on their profile].

I think you'd be a perfect fit for our brand and would love to have you as an ambassador.

Our brand ambassadors earn [commission rate] on every sale generated with their unique discount.

If you're interested in learning more, please reply to this [email/message].

Best,
[your name]
[your title]

Warm Outreach Template for Sharer #6

You can use this template with somebody who has shared your product or content.

Subject: Share [your product] for $?

Hi [name of sharer],

I just saw your post where you shared [product name]! Thanks for giving us a share.

After diving into your profile more, I think you'd be the perfect brand ambassador for [your brand].

Our brand ambassadors earn [comission rate] for each sale with their unique discount code.

If you're interested in learning more, please reply to this [email/message].

Best,
[your name]
[your title]

Cold Outreach Templates For Email Or Direct Messages

Cold outreach is when you message or email you've never interacted with before.

It's important to have a good attitude here, cold outreach response rates are low, conversions are even lower.

Here are some templates you can use, for direct messages ignore the subject line.

Generic Cold Outreach Template #1

Subject: We love your content

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. I came across your profile when your posted [describe post]. I like this post because [reason you like this post, try to find common ground].

This type of content is exactly what we're looking for in a brand ambassador. We offer competitive commission rates and [other things you offer].

Our brand is all about [describe your brand]. If you're interested in learning more or becoming a brand ambassador, please respond to this message.

Best
-[Your name]

Generic Cold Outreach Template #2

Subject: Earn money being a brand ambassador

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. We just launched our brand ambassador program and think you'd be a good fit.

I see that your brand is all about [topic their brand is about] and our brand is about [what your brand is about]. I've looked thru your content and love [describe why you like the content].

All our ambassadors earn [comission percentage] on every sale they bring in.

If you're interested in learning more, just respond to this message.

Best,
[Your name]

Cold Outreach Template for Fashion Brand #3

Subject: We like your style!

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. I came across your profile when you posted [describe post] and think you'd be an awesome fit for our fashion brand.

Check out our styles and lookbook here [link to lookbook and styles].

As a brand ambassador, you'll earn a commission on every sale with your discount code and also receive free clothing.

Please respond to this message to learn more.

Best,
[Your name]

Cold Outreach Template for Food Brand #4

Subject: You've got good taste

Hi [name of brand ambassador],

My name is [your name] and I'm the founder of [your company]. I saw this post about [describe post] from you and told my team that we had to get you as a brand ambassador.

We create [describe your product] and would love to have you represent our brand. Our product [describe benefits].

All our brand ambassadors get [describe commission or other benefits].

Please reply to this [email/message] for more details.

Best,
[Your name]

Cold Outreach Template for Pet Brand #5

Subject: We want your pet to represent us

Hi [name of ambassador],

My name is [your name] and I'm the founder of [your company]. I saw this post [describe post] with your pet and thought it was perfect for our brand.

Our pet products do [explain benefits of your product].

All our brand ambassadors get [explain benefits of your program].

Please reply to this [message/email] for more details.

Best,
[Your name]

Cold Outreach Template for Travel Brand #6

Subject: Travel with us

Hi [ambassador name],

I'm [your name] from [your company name].

I saw your post on [descibe post] and think you'd be a perfect representative of our brand.

Our brand [describe what your brand does]

All our ambassadors enjoy [describe benefits].