3 Shopify Secrets That Can Benefit You and Your Business

There’s been a rise in the number of Shopify stores that went online as the world faced the Covid-19 pandemic but even with that notable increase, the number of shops that fail didn’t change at all. It’s still a sad fact that over 90% of Shopify stores fail but the blame shouldn’t be placed on the e-commerce platform at all.

There are several reasons why many businesses don’t make it and inexperience is one of that. Majority of those who built an online shop using Shopify actually think that creating one is as simple as getting a monthly plan, choosing a theme, setting up payment channels, and then it’s good to go. It’s actually more than that which is why it is crucial to really learn how Shopify works and how running an online shop in this platform is done.

But what exactly are the reasons why Shopify stores fail? Why does the failed store percentage remain on the 90% range? What are they doing wrong? Let’s explore some reasons of Shopify failure first then go to the 5 Shopify secrets next so you can learn about the useful stuff that it has to offer.

Why Do Shopify Stores Fail?

We all aim for the brightest and most profitable future of our shop but reaching that goal isn’t easy. It takes a lot of time, effort, patience, and sacrifice on your part as the business owner and of course, you need to make sure that you know what you’re doing. The most successful Shopify businesses are those that took time to research, study, and test the platform and use other strategies in order to pave a smoother way towards success.

In short, success is friendlier to those who took their time to assess every situation and make decisions according to the things that has been observed. It favors those who took the time to do market research, find the best suppliers, and do marketing steps that are fit for the industry to which their product belongs to. If you’re asking about the reasons why Shopify stores fail then here are some:

- Failure to zero in on the right target audience

- Choosing the wrong product

- Not enough product supplies

- Bad supplier or manufacturer

- Delayed or slow shipping times

- Expensive but low quality products

- No definitive marketing strategy

-Investing too much in social media ads

- Failure to employ a customer retention program

- Inefficient customer service

- Inadequate website layout and theme design

This list can go on and on and you’ll see that there’s really a lot to think about, ponder, plan, and execute when it comes to building your own Shopify business that is why it is very important that you take time to really know about these secrets that we’re going to share with you which most newbies don’t know about.

Shopify Secrets That Are Worth Exploring

It is a fact that majority of Shopify stores go to oblivion but they don’t fall to that common fate without any reason at all. We have listed some of the most common ones above which you need to be wary of as you start your own online business venture and in order to help you get started, here are some Shopify secrets that you need to be aware of that can help you and your shop get to its feet as you get to the beginning stages of the process.

1. Get Help and Advice from Shopify Learn

Shopify knows for a fact that many of the novice users of its platform fails that is why aside from positioning itself as a way for people to create a professional-looking e-commerce website, they also offer help so users can get some insights and other useful ideas that aim at improving business and equipping users of the needed marketing skills.

It’s a platform that will not only host your online business and keep all customer-related information safe! They make sure that their partners are taught about other businesses along with the marketing strategies and techniques that can be employed to ensure success through the Shopify Learn section of their website.

In there, you will find varied help in many different forms. There are workshops, articles, lessons turned into interactive videos, and other useful guides for online business and marketing. Shopify will get you introduced with other very useful tools like SEO, Google Ads, FB Ads and a lot more! It could be that other most of the Shopify stores which have failed actually didn’t know about the existence of Shopify Learn so now that you are got acquainted with it, start feeding your brain with the rich resources that can be found in it so you can pave a smoother way towards success!

2. Get Started in Marketing With a Shopify’s SEO Feature

Yes! You heard it right! Shopify offers a tool that can help your shop to rank and gain visibility on search engines like MSN, Google, and others. They have an in-built SEO feature that can assist you in optimizing your shop for search engines. This is one effective marketing tool that can take your shop’s presence over the web to the next level as SEO ensures that your business appears in your prospective customer’s search results.

If you use SEO right and with the help of Shopify’s built in SEO functionality, you can bring down expenses in your marketing efforts since you no longer need to hire an SEO expert just to get things done. Shopify’s SEO feature can help you make those baby steps into marketing. It has worked for others, there’s no reason it would work for your shop as well.

3. Track Overall Marketing Campaign Status With Google Analytics

Most online businesses take advantage of Google in gaining insight on how visible they are on the Internet. Google controls the web and it has the power to put your business on a highlight if you do the right marketing and SEO strategies. In order to track the status of your site’s overall ranking, Shopify made sure that it has Google Analytics built-in with their platform!

Creating ad campaigns on Google Smart Shopping or Facebook is possible in Shopify. What’s amazing about it is that the ads you are planning to create won’t need a lot of time to create since Shopify can help fill in product images, titles, features, and even your short product description automatically. Once a campaign is launched, you’ll need a way to track its progress and this is where the built-in Google Analytics tool comes into play.

You will no longer need to go through a learning curve since you can simply access both Shopify and Google Analytics all at the same place. This means that you won’t need to jump from one website to the other whenever you are tracking the progress of your campaigns and ensuring its potency over the web.

Marketing: A Crucial Tool for Ensuring Shopify Business Success

Shopify knows the importance of marketing in achieving overall success and the three secrets we shared with you above actually relate to this business strategy. The possibility of failing will always be there but failure isn’t a communicable disease that can infect your business just because the others did. It’s something that can be prevented and there are several strategies to ensure your Shopify store gets more of the opposite – success!

If you have already tried everything that’s there is in marketing then you might have missed trying one method that has worked for several most successful Shopify stores and in it Ambassador Affiliate Marketing! If you need help with this one then we’re confident that we can give you expert advice and help in it without having you spend a fortune. Explore this often ignored but ultra-effective strategy today and see what amazing things it can do for your business!

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