7 Best Practices in Improving Brand Awareness

As you start your business and work towards building it up into a more profitable venture, one of the challenges you’ll face is getting its name known across the vast number of potential customers and spreading the word about the things that make it stand out among the competition. How exactly should you approach brand awareness and how can it help in taking your business to greater heights?

The traditional method of “spray and pray” public advertising is no longer working in today’s modern world where on-demand entertainment is the in thing. People now have the freedom to choose what they would watch. Everything is served according to software and algorithm-perceived preferences and freedom to deviate from such offers lies on the power of ones fingertips. So what exactly

Building-up and effectively spreading awareness about your brand is one of the crucial foundations that you need to closely work on if your business is to succeed amongst the tight competition. But you need to understand that not all methods of building brand awareness can work effectively so we hand-picked 7 of the best practices and strategies that you can adopt. So let’s get started with the very first one.

1. Build-Up a Noticeable Personality for Your Brand

For your brand to gain that much-needed popularity, it must have a personality that is appealing to your target customers. Is it a product that is meant to be used by kids? If it is then give it that charming and friendly attitude. If it’s for young men then give it that masculine personality. The most popular brands out there have a voice and personality of their own.

Just be sure to give it a personality that fits the overall product appearance or the category or industry to which it belongs. You can choose from funny, emotional, masculine, feminine, smart, sentimental, witty, and a host of other personalities that are available. Look to your biggest competitors and see how they gave that all-important personality to their brand.

You don’t have to do the same exact strategy as they did, just be creative and make sure that you can sustain that product personality all throughout your product’s lifecycle. Also, be consistent with that personality in every marketing strategy that you implement. This is the beginning stages of building up awareness for your brand so definitely give it some time and much contemplation.

2. Tap Into The Power of Brand Influencers

As you seek to increase awareness for your business or brand, you need to accept that you can’t do it alone. One reason is you don’t have the time and another is you lack the skills needed or the channel in which you can run some promotions. That’s the reason why we have this second best practice which every successful brand actually employs and that is tapping the talents and personalities that exists. There are several influencers who can help you with your effort to increase brand awareness.

Some are successful in social media while others thrive in video streaming services. There are also those who own a network of websites and blogs that can serve as effective avenues where you can start making your brand known. Find influencers who create content that are within the industry line where your product or business belongs. There are plenty of top-performing influencers around different platforms who will be more than willing to help you for a certain cost or other compensation arrangements. Others would even be contented with sponsorship or affiliate commission arrangements.

Once you enlist influencers in your brand awareness strategy, you’ll be able to use their existing network and as well as broadcast awareness about your product to their existing audiences. If your target customers belong to the teenage up to the late twenties age group then you definitely need to seek influencers on social media and other content creators.

3. Start a Referral Program

Your current customers will be more motivated once you start offering them some rewards in the form of referral commissions. A well-built referral program will mobilize them to become your business partners by turning them into effective generators of authentic endorsements. Reward them for their hardwork and keep them updated with all the latest plans or product releases that you have on your calendar so they can stay as an authority in the eyes of your prospective customers. This is one very effective strategy in increasing brand awareness.

4. Create Your Own Ambassador Program

Existing customers can serve a big role in delivering authentic user generated content that can serve as effective marketing sales pitches but there’s another option that you can employ which is also related to it and which is called ambassador program. Brand ambassadors don’t necessarily need to be one of your existing loyal customers. They can be people who work in the area where your product can be useful.

For instance, if you are selling fitness bands, you can offer ambassadorship to people within the fitness and wellness industry like fitness trainers, zumba instructors, gym instructors, yoga instructors, cyclists, etc. These are people who have first-hand experiences and know how useful your product is to their way of life.

Think of the best reward system that you can offer them like commissions, sponsorship, and other great offers and you’re on a sure way to having more agents of effective and efficient promotion for your brand that can assist in furthering your overall brand awareness efforts.

5. Take Advantage of Content Marketing Strategies

Upload more content in your social media pages and groups and make sure that they are of high-quality and that customer can relate to them. Deliver message that will resonate with their wants, needs, and preferences so your brand becomes one of their top choice. When customers see your post in different social media channels where you have a presence, they’ll be encouraged to share whatever content it is that you posted especially it looks appealing to them. Just imagine the impact those shares, tags, mentions, likes, and comments would bring to your overall brand awareness effort. It surely is huge!

6. Consider Producing Some Video Content

Another great way to spread awareness about your product or brand is through quality video content that is made to encourage curiosity about your brand. You can either do it in a teaser format or it can also showcase the different features your product possesses. Another technique is producing videos that show the experiences which your product can result to just like what big brands like Coca-Cola, Pepsi, Red Bull, Mountain Due, etc. are doing with their video ads. With video streaming sites like Youtube and social media platforms like Facebook, Instagram, TikTok, and others, reaching your target customers and spreading brand awareness will surely be an easier endeavor to conquer.

7. Put Some Effort on Offline Brand Awareness Campaigns

If you feel that the above steps still doesn’t reach your desired goal in brand awareness, there’s still one more strategy that you can adopt and that is to put focus on offline marketing campaigns. This works especially if you have a physical store or establishment. Print some posters, flyers, brochures, or place some billboard ads in strategic places so prospective customers can see and have an idea about your product or brand. This will not only increase brand awareness but also boost your brand recognition and send more customers to your business.

Don’t Hesitate to Try New Things

There you have it, the 7 best practices in improving your brand awareness and getting that message about your product or business out to as much prospective customers as possible. There may be 7 that we’ve listed and expounded above but that doesn’t mean that you will only focus on those. Be creative and don’t be afraid to try new things.

There still are plenty of innovative ways in how you can increase brand awareness and recognition both online and offline and you can even combine different strategies to produce your desired results. The possibilities are endless and the power in creating opportunities for getting the message known by your target customers is on your hands. Go ahead and get started today!

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