Customer Preference: What They Usually Look For in a Product

Why are there brands that customers prefer to purchase than the other? Why are certain customers choosing a particular product and consistently disregard the other? These questions may sound like they have very obvious answers but if your product is the one that always gets ignored even after you made sure that it is advertised well along with scripts and tag lines that are created by the best writers out there then you would surely want concrete answers.

The matter about customer preference is something that can’t be learned overnight. It takes delving deeper into a product’s history, studying how it places itself among its tight competitors and looking into the unique features it has that others don’t possess. But making sure that your product has a good chance of being picked by customers is possible. You just need to learn what exactly are the qualities that customers look for and once you do, you’ll need to start making sure that your product has all of them.

Top 7 Product Qualities That Customer Seek

What exactly are the things that customers look for in a product? There may be several qualities that different blogs and websites put in the list but our extensive research has revealed that there are actually 7 qualities that influence overall product preference. So if you’re trying to get started with a business but are still trying to find the best product to sell or if you already started selling but feel some adjustments are needed, here are 7 things that you need to look into and check whether or not your product actually possess them.

- Materials Used

- Overall Quality

- Competitive Pricing

- Safety

- Innovation and Uniqueness

- Value for the Price

- After-Sales/ Post-Order Support

Customers are becoming more selective especially in today’s world where review and feedback become primary basis for choosing products and services. If your product is to be on the success side of the whole picture, ensuring that it possesses these 7 qualities is crucial so let’s start talking about them one by one.

1. Materials Used

With the advancement in technology and material science, customers are now more educated on which types of stuff would bring overall safety in every aspect of daily living. When choosing a product to sell or trying to find the best suppliers, you first need to look into the materials that are being used in creating the product itself.

For instance, melamine is a common ingredient used in making cheaper plates however, it has been proven to have negative effects to the human body so avoiding suppliers who produce cheaper plates that use this ingredient will definitely be a no-no for you. Choose products that are proven to be made from harmless and environment-friendly materials because these are things that customers would definitely want to purchase.

2. Overall Quality

This second item in our list is largely dependent on the first one above. How a product is made, its level of flawlessness and durability is another important quality that you need to ensure that your product has. If you’re selling a premium type of phone case then make sure that the overall quality speaks the truth. How do the edges look and how well does it protect a particular phone model that it’s made for?

Does it fit well or is it loose? How fast do the colors fade or if it is transparent silicon, does the material turn yellow quickly? Your product should pass every criterion that customers might have in terms of overall quality and build. Choose ones that are made by verified suppliers who have great track record of producing high-quality products for years.

Quality is something that you should not sacrifice by any means. Don’t be afraid to raise the price a little bit higher as long as you are compensating that with higher quality and better overall build.

3. Competitive Pricing

In today’s world of increasing prices in oil and other basic commodities, purchasing a product that only serve to satisfy customer’s wants tend to become a harder decision to make. But if your product is competitively priced, it will encourage doubting customers to make the purchase especially as they see your competitors putting a higher price on the same item. You can also take advantage of discounts to make the price lower and entice even more customers to finally make that purchase.

Just remember to put a price that will still give your profit and be able to take care of other operating expenses. There’s no point at all bringing price lower than your competitors if it means you will be on the losing side at the end. You are doing business to win so definitely apply this even to your product pricing if you want to continue winning today and in the coming months and years of your product or business lifecycle.

4. Safety

The next quality that your product needs to possess is safety. This mostly points to products that are used as tools or those that belong to beauty and wellness as well as to toys and other household stuff. Your product must pass all industry standards and it must bear marks of product quality and safety check as well as industry standard qualifications. The last mistake you’d want to make is selling products that will produce more losses than profit.

Study other products in the past that ended up losing in customer claims and legal suits and learn how you can avoid such mistakes and disasters in your own product. The first and second items above will greatly influence this fourth item on Safety so be sure to get your products tested and certified for all safety examinations and standards before you put them for sale in the market. Even when it’s selling well, you should still heed customer reviews and feedback that concerns overall safety of your product then make adjustments and correct every flaw before they escalate. That’s exactly the reason why automakers issue recalls. It’s always the safety of the customers that’s at the top of everything!

5. Innovation and Uniqueness

If you want your product to sell even if it has several competitors in the market, you’ll need to implement some updates or release some upgrades to it so it becomes more innovative and unique than the rest. Don’t just sell something because your competitor is getting high volume of sales by selling that particular product. Chances are your competitor has already sold the product to almost everyone in the market so the best move for you to make is sell something that’s way better and if possible, offer it at the same price!

Customers continually want to have the best and most unique stuff to brag with their friends; something that can become an object of their pride for a period of time. This is exactly the reason why new models of cars are made available by automakers every year and why there’s an iPhone 11, iPhone 12, and iPhone 13. There’s always something that you can turn into your unique selling point so capitalize on innovation whenever possible and make your product unique amongst the rest if you really are serious in becoming the top customer choice product in the market.

6. Value for the Price

This means packing all the possible benefits and features in one product in order to justify and explain why your product is the best especially when looking at its price tag. Customers always want to see that they are getting more than what they paid for so it’s important that your product descriptions bare not only facts but a complete list of capabilities of features that it has.

Be honest in giving truthful information and avoid any extraordinary claims to ensure that your customers will continue being loyal to your product or brand. Also, be sure that the features and product specifications are not mere lists on a piece of advertising paper but real features and capabilities that can actually be tested and used by your customers. In doing so, you’re not only securing higher sales but also customer loyalty and sure authentic endorsements in the years to come.

7. After-Sales/ Post-Order Support

Customers look for companies who are not only concerned about making sales and bagging the profit but are also engaged in their overall customer experience. This means that they’re looking for excellent customer support, that which will still is around even after they make the purchase especially when they encounter any issues in using the product.

Customer Service is one of the most important foundations of a successful business so definitely invest on it to ensure that customers remain satisfied even after days, months, and years after they make that important decision of choosing your product or brand to serve their needs/wants. Satisfied customers can easily turn into loyal customers and from loyal customers; you can transform them into product ambassadors and partners for promotion and advertising. That’s one great opportunity for you to grow your business so always ensure that your customer support team works their best every single day in making customers happy and satisfied!

Be That Perfect Company With The Best Product!

As you can see, doing business isn’t just about finding a product or offering a particular service. It is ensuring the product or service is the best one to the customers taste and overall preference. We have listed the top 7 qualities that customers look for in a product so start making that list as a basis in your product assessment today.

It’s never late to make those adjustments and fixes so even if you’re already making some sales; it’s still worth the time looking into these 7 details and see where your brand excels and where it fails. A successful product is one that continually evolves for the better. Does your product do that? Only you can answer that very important question!

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