Growing Your Business: How to Treat the 4 Types of Customers

As your business operates on a daily basis, you are also dealing with different types of buyers who have varying types of personality and therefore command a unique kind of treatment. The secret to growing your business is knowing how to group customers according to their specific personality type so you can plan on the perfect strategies aimed at capturing their attention and ensure that your business model is able to meet their needs.

You can start by doing research, observing current customer behaviors, and communicating with them so you’ll have deeper understanding on what they want and how they want to be served. When you are well-informed, making decisions in improving your marketing efforts will be easier.

So let’s delve into the details of every type of buyer that exists and learn how your business can accommodate them so they remain loyal and even turn into agents of promotion that will drive business growth to the next level. But before that, let’s discuss a little bit about your prospective customers.

Dealing with Prospective Customers

It is important that you first try to identify the type of game that your prospective customers are playing before you start dealing with them. Putting up a negotiation strategy will be hard unless you zero in on what game it is that they want to play. Be familiar with the tactics that some customers would play just to urge you to do some things that will not benefit you and your business as a whole.

Always be ready to counter such with some amicable strategies that will result in a win-win situation for both parties involved. Always put in mind that you are working to grow your business and the best way to do it is to keep every customer satisfied all the time, every time!

Now, let’s go to the real topic, what are the 4 different types of customers and how should your business treat each one of them to ensure a bright and beaming future for your business. Here they are in greater detail.

1. The Amiable Customers

These are the customers who are seeking cooperation and are greatly encouraged when they see that your business has that all-important aspect of stability. The thing that you need to remember is that these customers tend to be consistently worried about the effects of their purchasing decisions on the people around them. That is why making big decisions is often really difficult for them.

How You Should Treat Them

This first type of buyers tend to be very slow in terms of decision-making so one effective strategy that you can employ is to appeal to the social aspects of the product or situation so you can make them feel more comfortable. Avoid any abrupt changes in your sales pitch and overall tone and definitely erase any situation that can create chaos because this type of customers hates it! So make sure that the overall process transitions in a smooth manner to make that great first impression.

Always establish rapport and take extra effort to be friendly at all times. Avoid introducing new updates and changes within the process while you’re dealing with them and clearly explain how your product or service will help in maintaining status quo which they are really concerned about.

2. The Analytical Type Of Customers

These are the ones who are more concerned with information and logic and are keen to ensuring that everything is perfect. They have great attention to detail but would at times show behavior of indecisiveness and being withdrawn. Analytical customers would also tend to be introspective but don’t fall for any of these behaviors. They would only show those whenever they’re not sure about the information they received and are having a hard time making that smart decision. They want to get accurate details and that’s their goal most of the time because they don’t want to be dealing with the risks in the end.

How You Should Deal With Them

Avoid giving incomplete details in your product page if your main selling channel is an online shop. Give as much information as you can and you can even go an extra mile by placing a download link to your product’s specifications sheet and user manual. Display those customer feedbacks and ratings in main product pages to feed what your analytical buyers are craving for. But don’t pressure them into making that decision of making business with your shop. Give them enough time and always be there to give them the information they are asking for or make them readily available. That’s how you deal with customers of such type.

3. The Expressive Customers

They are the ones who would always want to be recognized and seek approval from your business. These are the customers who do great in their relationship with your brand so you also need to be incredible so they can feel that mutual relationship and react positively every time. They want to feel that your business needs them so you need to capitalize on that and show them that you value them the most. Since these customers are the type that hates being isolated, you’ll need to create an area for them where they can flock with their fellow customers. Just don’t get offended when they behave reactive or manipulative because they only want to get enough attention when that happens.

Selling To Expressive Customers

Always show them that doing business with you will make them standout and improve their relationships with the people who matter to them. Definitely invest some time in establishing that personal relationship and display authentic testimonials, product reviews, or even anecdotes on your website for them to further know your product and the great things it can bring if they make that all-important purchase decision. Put in some witty lines in between and engage more with fun stories. Just be sure to avoid getting these customers too focused on details that can cause conflict.

4. The Driver Type Customers

Power is very important to these customers and they want to see respect wherever and whenever they do business with you. They love to show a respectable stance and are really concerned on how others view their every decision and the general direction that they take as they deal with your company. These are customers who demand your attention right then and there so that they feel empowered with every move that they make.

Understand that the greatest feat which driver customers have is being disrespected or taken advantage of that is why they tend to have that controlling aura and even show aggressive behavior at times. Learn to take control of the overall situation by assuring them that you hear their voice and assisting them whenever needed.

How You Should Interact With Them

Display those proofs of great product and/or service that your business earned through the years. Strive to maintain that image of being a respectable business while also respecting their decisions. The last thing you would want to show them is that you are weak because it will only make them hesitate to make a final decision of making business with you.

Your sales pitch should be concise but it needs to deliver that impression of power and authority. Show them what options they have and the level of control they can assert as they try to make that decision. Try to offer the benefits instead of the technical details and definitely avoid arguments that are too emotional because they simply hate it!

Different Behaviors, One Goal

There may be 4 different types of customers that we have talked about in great detail above but remember that all of them have one single goal and that is to make that all-important purchase decision. As a business owner, you need to properly place yourself as the mediator that serves their every need so they can arrive to that decision.

Be as helpful as possible and make their customer journey worthwhile as they interact with your business but remember that after that first purchase, you still have that goal to try to make them stay for as long as you can and remain loyal to your brand. Be the master of interacting with these types of customers and your business will be in its sure way to growth and overall development.

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