How To Get Shopify Customers To Refer More Sales

Word-of-mouth marketing is one of the most powerful forms of advertising, with 84% of consumers saying they trust recommendations from friends and family more than any other form of advertising. As a Shopify store owner, getting your customers to refer their friends can be a great way to grow your business and attract new customers.

In this post, we'll share some tips on how to get your Shopify customers to refer their friends and help you build a successful referral program. We'll cover the importance of offering incentives, making it easy for customers to refer their friends, fostering a sense of community, and showing appreciation for referrals. By implementing these strategies, you can boost your store's growth and create a loyal customer base.

Offer an incentive for referrals

One of the most effective ways to get your customers to refer their friends is by offering an incentive in return. This could be a discount on their next purchase, a free product, or loyalty points that can be redeemed for rewards. By offering something of value, you increase the chances that your customers will be motivated to refer their friends and spread the word about your store.

There are many successful referral programs out there that have used incentives to drive growth. You can start your own in minutes with ConvertOut. ConvertOut is an affiliate app for Shopify trusted by over 1,000 merchants and has been selected as a Shopify Staff Pick.

When deciding on an incentive, it's important to consider what will be most appealing to your target audience. You might also want to consider offering different levels of incentives for different levels of referrals. For example, you could offer a smaller reward for the first referral and a larger reward for the fifth referral. This can help encourage customers to continue referring their friends and help drive even more growth for your store.

Many stores have "tiers" for their referrals. This means when you refer more customers, you get a higher payout.

Make it Easy for Customers to Refer Their Friends

In addition to offering an incentive, it's important to make it easy for your customers to refer their friends. This could mean providing them with referral links, referral codes, or other tools that make it simple for them to share your store with their network.

ConvertOut makes it easy for you to issue each customer a unique discount code that they can share with their friends.

Consider also providing clear instructions on how to participate in your referral program. This could be as simple as including a section on your website or sending an email explaining the process. By making it easy for customers to refer their friends, you increase the chances that they will actually do so.

Another way to make it easy for customers to refer their friends is by providing them with pre-written social media posts or emails that they can use to spread the word about your store. This can save them time and make it even easier for them to refer their friends.

Overall, the key is to make the referral process as seamless and straightforward as possible, so that your customers are more likely to participate.

Foster a Sense of Community Among Your Customers

Customers are more likely to refer their friends if they feel a sense of belonging to a community of loyal customers. By fostering a sense of community among your customers, you can create a group of people who are passionate about your brand and willing to spread the word about your store.

There are many ways to foster a sense of community among your customers. One option is to create a social media group or forum where customers can connect with each other and discuss your products or brand. This can be a great way to build a sense of community and encourage customers to refer their friends.

Another option is to create a customer loyalty program that rewards customers for their repeat business and encourages them to stay engaged with your store. This could include perks such as special discounts, early access to new products, or other exclusive offers.

Finally, consider hosting in-person events such as meetups or workshops where customers can connect with each other and your brand in person. This can be a great way to build a sense of community and encourage customers to refer their friends.

Overall, the key is to find ways to engage your customers and make them feel like part of a community, as this can help drive referral business for your store.

Show Appreciation for Referrals

It's important to show appreciation for customers who refer their friends to your store. Not only does this help build loyalty and encourage repeat business, but it can also make customers more likely to continue referring their friends.

There are many ways to show appreciation for referrals. One option is to send personalized thank-you notes or emails to customers who refer their friends. This can be a simple but effective way to show your gratitude and make customers feel valued.

Another option is to offer special discounts or exclusive access to new products as a way of thanking customers for their referrals. This can be a great way to show your appreciation and encourage customers to continue referring their friends.

Finally, consider creating a referral leaderboard or rewards program that recognizes customers who have made the most referrals. This can be a fun way to show appreciation and encourage competition among your customers.

Overall, the key is to find ways to show your appreciation and gratitude for customers who refer their friends to your store. By doing so, you can build loyalty and encourage even more referral business for your Shopify store.

Conclusion

In this post, we've shared some tips on how to get your Shopify customers to refer their friends and build a successful referral program. By offering incentives, making it easy for customers to refer their friends, fostering a sense of community, and showing appreciation for referrals, you can boost your store's growth and create a loyal customer base.

Implementing a referral program can be a great way to drive growth and attract new customers to your Shopify store. So if you're looking to expand your business and tap into the power of word-of-mouth marketing, be sure to put these tips into action.

ConvertOut is a Shopify app that makes it easy for you to manage your referrals.

If you have any additional questions or need further guidance on building a referral program, there are many resources available online that can help. For example, you might consider joining a community of fellow Shopify store owners or seeking out advice from industry experts. By staying up to date on the latest strategies and best practices, you can maximize the success of your referral program and continue driving growth for your business.