How To Track Sales From Influencers On Shopify

Influencer marketing has become an increasingly popular and effective way for e-commerce businesses to reach new audiences and drive sales. By partnering with influencers who have a large and engaged following, businesses can tap into the power of word-of-mouth marketing and reach potential customers through trusted sources.

However, in order to truly understand the impact of influencer marketing on your business, it's important to track influencer sales on Shopify. In this blog post, we will go over how to set up and track influencer sales on Shopify, including tips on managing influencer campaigns and maximizing their impact.

Setting up tracking for influencer sales on Shopify manually

To track influencer sales on Shopify, you will need to set up tracking by creating unique discount codes for each influencer. Here is a step-by-step guide on how to set this up:

1. Go to the Discounts page in your Shopify admin: To create a new discount code for an influencer, go to the Discounts page in your Shopify admin. You can access this page by clicking on "Discounts" in the left-hand menu.
2. Choose the type of discount code you want to create: Shopify offers several types of discount codes, including percentage off, fixed amount off, and free shipping. Choose the type of discount code that best fits your business and marketing goals for the influencer campaign.
3. Customize the details of your discount code: Once you have chosen the type of discount code you want to create, you can customize the details such as the code itself, the discount amount, and any restrictions or conditions (e.g. minimum purchase amount, expiration date). It's a good idea to create unique discount codes for each influencer, as this will make it easier to track their performance and reward them for their sales.
4. Save and activate your discount code: When you are finished customizing your discount code, be sure to save it and activate it so it can be used by influencers and their followers. You can also choose to schedule the discount code to go live at a later date if you are planning a future influencer campaign.

By following these steps, you can set up tracking for influencer sales on Shopify by creating unique discount codes for each influencer. Remember to choose the right type of discount code and customize the details to fit your business and marketing goals.

Automate influencer sale tracking

To make the process of managing and tracking influencer campaigns even easier, you can use a tool like ConvertOut. ConvertOut is a Shopify app that allows you to automate the onboarding and management of influencers, including the assignment of unique discount codes. With ConvertOut, you can easily set up a self-service portal for influencers to sign up and receive their own discount codes, streamlining the process of setting up and tracking influencer sales on Shopify.

Tracking influencer sales on Shopify

Now that you have set up tracking for influencer sales on Shopify, you can use a variety of tools to monitor the performance of your influencer campaigns and understand the impact on your business. Here are some tips on tracking influencer sales on Shopify:

1. Use the Sales and Discounts report: One way to track influencer sales on Shopify is to use the Sales and Discounts report, which can be found in the Reports section of your Shopify admin. This report allows you to see how many times each discount code has been used, the total sales generated, and the average order value. You can use this data to understand the impact of your influencer campaigns and make informed decisions about your influencer strategy.
2. Use tracking and reporting tools: In addition to the Sales and Discounts report, you can use tools like ConvertOut to track and report on influencer sales on Shopify. ConvertOut offers advanced tracking and reporting features, allowing you to see detailed data on the performance of influencer campaigns and make informed decisions about your influencer strategy.
3. Monitor feedback from influencers and their followers: Keep an eye on feedback from influencers and their followers, both positive and negative, to get a sense of how your influencer campaigns are being received. Make sure to respond to any questions or issues that arise in a timely manner to maintain strong relationships with influencers.

By following these tips, you can effectively track influencer sales on Shopify and get a better understanding of the impact of your influencer campaigns on your business. This can help you optimize your influencer marketing strategy and drive more sales through influencer partnerships.

Best practices for working with influencers on Shopify

To get the most out of your influencer marketing efforts on Shopify, it's important to follow some best practices when working with influencers. Here are some tips to keep in mind:

1. Choose influencers who align with your brand values and target audience: Partnering with influencers who align with your brand values and target audience can help ensure that your influencer campaigns are effective and resonant with your target market.
2. Build strong relationships with influencers: Building strong relationships with influencers can help ensure that your influencer campaigns are successful and mutually beneficial. Make sure to communicate regularly with influencers and be responsive to their needs and feedback.
3. Offer value to influencers and their followers: In addition to offering commissions or other incentives, consider offering value to influencers and their followers in the form of exclusive content, behind-the-scenes access, or other perks. This can help build loyalty and engagement with your brand.
4. Monitor and analyze the performance of influencer campaigns: Regularly monitor and analyze the performance of influencer campaigns on Shopify to understand what is working and what can be improved. Use tools like ConvertOut to get detailed insights and make informed decisions about your influencer strategy.

By following these best practices, you can maximize the impact of your influencer marketing efforts on Shopify and build strong relationships with influencers.

Conclusion

In this blog post, we have gone over how to track influencer sales on Shopify and provided tips on setting up, managing, and optimizing influencer campaigns. By using tools like ConvertOut and following best practices for working with influencers, you can drive more sales and reach new audiences through influencer marketing on Shopify.

We hope this blog post has given you the information you need to get started with tracking influencer sales on Shopify. By carefully setting up tracking and monitoring the performance of influencer campaigns, you can get a better understanding of their effectiveness and optimize your influencer marketing strategy. By following best practices for working with influencers, you can build strong relationships and drive sales for your business through influencer marketing on Shopify.