Shopify Dropshipping: Ensuring Its Profitability in 2022

Several businesses have benefited so much from the automation and globalization that e-commerce offer. Gone were the days when businesses used to be confined within the four corners of commercial buildings and establishments. With e-commerce, the opportunity of reaching customers from all over the world has become possible. Businesses suddenly became global and with the advent of modern logistics and commercial interconnectivity, even shipping times were drastically reduced.

Shopify’s Success: Will It Work For You Too?

Shopify is one of the undisputed leader in e-commerce. Through the years since it came into existence back in 2006, the platform has been one of the working forces behind the success of popular brands like colourpop.com, jeffreestarcosmetics.com, and fashionnova.com. It has continued to support several online shops across a variety of niches but the question is will Shopify still be profitable in 2022? What’s the percentage of shops that succeed and how many of them failed?

Shopify definitely works provided; you know what strategies to employ and which marketing tricks to use. It has worked for people who knew what they’re most passionate of and capitalized on it to find products or services to sell on the platform. But then again, there’s the discouraging statistics that cause others to simply abandon the idea of ever starting a Shopify business.

The Painful Truth That Statistics Reveal

According to statistics, only 5% of Shopify stores actually succeed, another 3% are able to break even, then the remaining 92% fail. Tell me that’s not a discouraging figure? It’s a painful truth and a bitter pill to swallow but the good thing about it is that there are proven ways on how you can succeed in Shopify and all you need is a potent product that has a great potential of making it to the top selling items ever to have been sold on Shopify.

So the very first step of making Shopify work for you and proving its profitability by your own naked eyes is finding a that great product, something that customers need and eventually love. Why do stores actually succeed and why is Shopify still profitable this year 2022 and onwards? Here are several reasons why I strongly believe you can still make it in this popular e-commerce platform so just read on to find out more.

Successful Store Secrets

Why are there only few stores succeeding? The simple answer is there are only few who choose the narrow way. There are only few business-minded people who understand what it takes in setting up a successful Shopify business from the ground and higher towards the pinnacle of success. Most of those who fail think that it’s enough to get a Shopify plan subscription, upload some products to it, set up payment methods and other financial matters then that’s it.

Little do these people know that there are some other things needing to be done in order to pave a clearer way toward success. Things like employing a good marketing strategy, improving customer retention, providing excellent support, and making sure that orders are delivered on time. There’s even the need of hiring copywriters to ensure product descriptions are written in an engaging and enticing manner and other matters that are aimed at making the customer’s overall journey in dealing with your shop worthwhile.

These things can’t be accomplished by a single person. It takes a team that’s working together to achieve the common goal of overall shop success. Businesses that failed to make it think that running a Shopify store works the same way as maintaining a physical shop but the truth is it’s not and it will forever be different from any traditional business.

Here are some effective tips that you can get some idea from in making a successful Shopify business this year.

1. Find your inner passion and zero in on products that will feed that passion of yours. The ones that you will not mind working 8-12 hours a day developing and turning into a successful brand

2. Invest on good Shopify store development lessons. There are plenty of video tutorials out there that will teach you some secrets in making a profitable Shopify business. You just need to dedicate some serious time watching and learning from them

3. Find good and reliable suppliers for the product of your choice and make sure that it has good sales potential. You can order test products from different suppliers to test the quality and make sure that the product really works as advertised

4. Do competitor research and see what other shops selling the same or identical item are doing that works! There’s no way that’s more efficient in learning what potential customers are looking for than looking into your closest competitors and learning from their strategies and methodologies in selling the product

5. Don’t just focus on acquiring customers and pour all your marketing funds to FB ads or other similar strategies. Try other marketing techniques that are designed to increase customer retention and multiply the number of customers that are loyal to your product or brand

6. Employ a skilled virtual assistant as your shop grows. Time will come that you will no longer be able to handle order processing, product uploading, refunds issuance, and customer support all at once so definitely explore the possibility of hiring a virtual assistant that has experience in doing those crucial tasks. There are several websites that will help you find a perfect one like onlinejobs.ph or upwork.com so go on and find a worker that fits your needs and preferences

7. Invest on apps and other software integrations that add feature to your Shopify store. There are tools that can add sign up pop-up pages or ambassador onboarding pages to your shop which will increase customer retention rate and boost your marketing efforts. Explore this road and find out how you can use them to ramp up your overall marketing strategy

8. Setup and start an ambassador program. There’s no other group of people that can serve as an excellent source of authentic endorsements for your product or brand than your most loyal customers. Invest on a good app that can include an ambassador sign up to your online shop and discover the great potential that such apps have in increasing your sales and boosting up profit

9. Explore other products that you can add to your line up. Don’t just settle for one particular product! Now that you know some tricks and are familiar with the methodologies, setting up another product towards the same destiny as your first successful one should be an easier endeavor to deal with.

10. Look into other industries and find any other opportunities that can have a good potential at becoming a successful venture through Shopify. Successful businesses don’t settle for just one industry or type of service, they slowly but surely expand to other related fields and employ the same growth strategies that have worked some miracles for the successful ventures that they already have.

Success is Earned! Work For It!

Businesses fail because they choose to. Others simply didn’t care about the steps that successful ones followed in order to reach their current place. Success needs effort! It requires some brain juice, it needs those sleepless nights, it asks for budget, it needs focus, and it simply takes time. Practice patience and critical thinking and apply some creativity and innovation whenever possible.

These are the secrets that successful Shopify stores capitalized on and there’s no doubt that if you do the same or even do better, your way to overall success and business growth will be a smoother and sure one. Don’t stop when you’re tired, stop when you are done! Fix yourself on that thought and things will simply fall into their proper places. Get all the help and access all the skills that you would need. No man is an island. Build that big continent of workers and train them whenever needed.

Equip yourself and everyone else with all the right skills and knowledge and you’ll see success coming sooner than later. A Shopify business in 2022? Why not? You can build one and now is the perfect time to get started! Start working it!

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