Shopify Dropshipping: How An Ambassador Program Can Help

Through the years, Shopify has been making it to the top of the list of the best e-commerce platforms helping several online entrepreneurs reach their goals but let’s face it, not everyone who made an online shop using Shopify succeeded. Some made it to the stage where they were making sales (a good amount of it) but for one reason or another, still ended up becoming part of the failure statistics.

Dropshipping isn’t for everyone but with proper knowledge coupled with dedication and hard work, it can turn into a very profitable business that has the potential bringing in those 4 to 5- digits earning each month. Shopify dropshipping remains as a potent business idea even as we come to the end of 2022’s first quarter but how do you follow through and ensure that your dropshipping business grows? That’s what we will aim to answer here so just read on to discover the secret.

Ambassador Programs on Shopify? Is It Feasible?

You heard it right! It is possible to set up your very own ambassador program on Shopify and it’s something that will surely work to your business’s advantage especially is you already found success in gaining some loyal customers. Some refer to it as an affiliate program which we can agree to a certain degree but ambassador programs are unique in some ways.

The traditional affiliate program would often welcome people who are not necessarily customers of the business itself but ambassador programs would prefer signing up those who are loyal to the product or brand. Both have the same goal and that is bringing in more sales but the methodologies often differ.

Anyway, we’re not here to discuss how one is different from the other so let’s get to the real meat of this whole discussion. You can set up an ambassador program on your Shopify business and here are some ways on how it can be beneficial for your online venture.

1. It Can Transform Normal Customers into Loyal Customers

You may thousands of customers in your Shopify store but do you know how many of them are loyal to your brand? What’s the number of customers who purchased your products repeatedly over a particular period? If your business is to survive for longer and eventually succeed in defeating its toughest rivals, it has to start converting ordinary customers into loyal customers!

That is where a good ambassador program can help. It will give customers more reasons to be loyal to your brand and inspire them to spread the word about it so they can get rewarded. Setting up an ambassador program also gives customers the impression that you truly care for them (especially the loyal ones) and that you’re striving to make them feel that they are special.

Notice how big e-commerce platforms offer free shipping vouchers or discounts to repeat orders. Study how the most successful online shops give rebates and cashbacks. Why do you think they’re doing this? It’s not just because they want to do profit-sharing, they’re actually trying to turn customers into strong believers of their brand!

2. It Drives Your Marketing Efforts to the Next Level

The usual marketing strategies no longer produce as much fruit as they did 2 to 3 years ago. This is because everything changes and evolves and that includes the marketing and advertising industry. As a wise business owner, you need to be able to cope up with these changes and employ every strategy that can bring in growth and drive your business ahead of its competitors. Ambassador programs have been proven to work efficiently through the years.

Even at present, there are several businesses belonging to the top global brands which are using ambassador programs as a means of sending authentic endorsements and genuine messages of promotion to their customers around the world. Brands like lululemon for instance tap into the powerful first-hand testimonies of their ambassadors to spread product awareness. You can employ the same strategy in your business by collecting first-hand testimonies and experiences from your loyal customers and having them displayed in your online shop’s main pages.

There are several ways on how you can use an ambassador program for your business’s advantage but if you’re looking for an app that can smoothly integrate with Shopify then we have one that can do that.

3. It Boosts Your Shop’s Credibility and Overall Reputation

An online shop that has made a good number of loyal customers is surely a good one. And if you’ve got an ambassador program that rewards loyal customers with commission or any other form of compensation will boost overall reputation and customer perception higher. Now that’s a form of promotion in itself but think of it, when was the last time you were motivated to do better? Isn’t it that particular time when you were thinking of making more bucks from sales?

The same thoughts run in your customer’s mind. The more you motivate loyal customers with rewards through the ambassador program that you’ve setup for your Shopify store, the more they will work to promote your brand. And when there are more people promoting your business, the better credibility you have. It’s a domino effect as they say and if you consistently work on making your ambassador program better, the better your business reputation becomes.

4. It Can Automate The Process of Computing Rewards

Ambassador programs can have different reward methods. There are those that compensate ambassadors with discounts and vouchers, others resort to offering sponsorships, and there are those who pay commissions or fixed compensation. All of these work well but if you’re running an online shop on Shopify, you can cut down all the hassle of monitoring and computing rewards and make your ambassador program more automated using an ambassador app.

Just imagine how much time you would need just to compute the rewards for all your product ambassadors! It can take forever right? That is why using apps that can monitor, record, and compute commissions for every ambassador is a great idea. When you have an app that takes care of these tedious tasks, you can have more time focusing on more important things that can bring growth to your business. That is how an ambassador app can offer enormous help in this matter!

Ensure Business Growth With Ambassador Apps on Shopify

Operating your Shopify business and making sure that it survives for the longest time possible isn’t just about acquiring more and more customers and making the orders list the longest. It’s not just about setting up the most number of FB Ads campaign either. Growing your business and ensuring its survivability means you’re turning customers into loyal ones and eventually transforming them into business partners by setting up your very own ambassador program.

Thankfully, creating an ambassador program isn’t as hard as rocket science on the Shopify e-commerce platform. With the use of apps, you can quickly setup an ambassador program and start onboarding loyal customers to it so you can start adding more sales and bringing in new customers. Business growth has never been as easy as it is when you start using ambassador apps in your Shopify business!

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